PROJECT OVERVIEW

Megaformer Georgia is the country’s first official Lagree Fitness studio, setting a new standard for low-impact, high-intensity pilates training. The project covered graphic design, art direction, and overall branding, creating a disciplined, modern identity rooted in precision and control. A restrained color palette, balanced typography, and minimal tone of voice position the studio as a premium, method-driven brand—calm in appearance, intense in practice.