ART DIRECTION
The campaign takes visual cues from therapy sessions - soft, introspective, a little chaotic, but reframes them through a modern, editorial lens. Each image feels like a snapshot from a session.
The compositions are not perfect or symmetrical, text elements float across the visuals, mimicking intrusive thoughts or confessions.
COLOR PALLETE
KEY VISUALS
CLIENT: NESTEA FUSION
DATE: 2025
CREDITS:
Art Direction / Graphic Design
Copywriting / Concepting:
KETEVAN BARBAKADZE
Copywriting / Concepting:
LINH NGUYEN
THE BRIEF
Tea has always been a ritual of calm, patience, and tradition. But modern life is none of those things. It’s fast, fragmented, and overwhelming. People crave the refreshment of tea but don’t have the time or patience for the old ritual.
Nestea is launching a whole new product, it’s their game-changer, and it’s called NesteFusion. This isn’t another flavored water. It’s a real tea infusion with bold flavor, designed for modern, on-the-go lifestyles.
INTRODUCING
YOUR CUP OF TEA, TODAY
THE IDEA
Nestea Fusion isn’t just another drink. It’s your tea, reimagined - effortless, cooling, and perfectly suited for people who live fast but still want balance. With real tea infusion, bold flavors, and instant preparation, Nestea Fusion gives all the refreshment of tea without slowing you down. It’s the ancient ritual of tea, made for today.
Nestea Therapy playfully reframes Nestea Fusion as a modern “session” for people who don’t have time for real ones - a therapy for your thirst and your pace.
BRAND MANIFESTO
PR ACTIVATION
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